Marketing and Graphics Manager

Stafford Air and Space Museum, Weatherford, Oklahoma

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About Us

The Stafford Air and Space Museum, located in Weatherford, Oklahoma, celebrates the history of aviation and space exploration. Named after astronaut General Thomas P. Stafford, the museum is a world-class facility that showcases artifacts and exhibits related to the history of flight, space exploration, and science. We aim to inspire future generations through education and innovation.

Position Summary:

The Marketing and Graphics Manager is responsible for developing and executing marketing strategies to promote the museum's exhibits, programs, and events. This role involves creating compelling graphic designs, managing social media platforms, and collaborating with internal and external stakeholders to enhance the museum’s brand and public engagement. The ideal candidate is creative, detail-oriented, and passionate about aviation and space exploration.

Key Responsibilities Include, but not limited to the following:

• Marketing Strategy and Execution:

  • Develop and implement comprehensive marketing plans to promote museum exhibits, programs, events, and membership.

  • Conduct market research to identify target audiences and trends to inform marketing strategies.

  • Create and manage digital marketing campaigns, including email marketing, social media, and search engine marketing.

  • Monitor and analyze the effectiveness of marketing initiatives and adjust strategies as needed.

• Graphic Design:

  • Design and produce high-quality marketing materials, including brochures, flyers, posters, banners, and digital assets.

  • Ensure all graphics and marketing materials align with the museum's brand identity and standards.

  • Collaborate with the museum’s exhibits team to create engaging and informative exhibit graphics and signage.

• Social Media and Digital Content:

  • Manage the museum’s social media presence across platforms such as Facebook, Twitter, Instagram, and LinkedIn.

  • Create engaging content, including graphics, videos, and written posts, to drive engagement and grow the museum’s online community.

  • Monitor social media trends and adjust strategies to increase audience reach and engagement.

• Public Relations and Community Engagement:

  • Develop and maintain relationships with local and national media outlets to promote museum events and news.

  • Write and distribute press releases, newsletters, and other communications to media and community partners.

  • Represent the museum at community events, meetings, and networking opportunities to enhance public relations and community engagement.

• Budget Management:

  • Develop and manage the marketing budget, ensuring cost-effective use of resources.

  • Track expenses and ensure all marketing activities are within budget.

Qualifications:

• Bachelor’s degree in marketing, Graphic Design, Communications, or a related field.

• Minimum of 3-5 years of experience in marketing, graphic design, or a related field.

• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience with digital marketing tools, including social media platforms, email marketing, and content management systems.

• Strong writing, editing, and communication skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Strong organizational skills with attention to detail and ability to manage multiple projects simultaneously.

• Knowledge or passion for aviation and space exploration is a plus.