Career Opportunities

Marketing & Development Coordinator

Job Description

Primary duty is to create the public perception that the Stafford Air & Space Museum is a world-class, quality institution that needs to be visited and supported.  The key objective of this position is to get more people through the front-door, and for them to leave with a “five-star” perception!

​

Key responsibility is to provide oversight, management, and creation of a consistent advertising and marketing strategy for the museum that demonstrates an increased positive awareness of the institution that leads to an increase in attendance, admissions, and membership. Additionally, duties will include the researching, pursuing, and writing of grants to support museum development. 

Specific duties include, but not limited to the following:

​

Public Relations:

• Prepare and arrange all public relations functions for the organization including, but not limited to radio, TV, newspaper releases and fundraising materials.

• Schedule, prepare and present public speaking engagements.

Advertising, Publicity & Marketing:

• Develop, prepare and arrange all public relations functions for the organization including, but not limited to radio, TV, newspaper releases, social media, and fundraising materials.

• Develop working contacts with news outlets;

• Oversee marketing and advertising budgets;

• Oversee billboard program;

• Develop and/or oversee all graphic designs for advertising & marketing, and those that directly impact the “brand” of the museum, including logos, staff uniforms, etc.;

• Explore programs of high-efficiency to develop regional support and awareness of the museum (air-shows, festivals, travel shows, fairs, etc.) within the operational limitations of the museum and its budget;

• Develop, write, edit, and proof all news releases, newsletters, flyers, invitations, rack cards, posters and other print and electronic material;

• Develop and implement techniques to accurately obtain attendance and demographic numbers for our visitors, and to find ways to interpret and analyze this data to improve our marketing and public relations’ programs;

• Develop/manage and keep current all interactive media outreach programs, including the museum’s website, and social media networks such as Facebook, Twitter & YouTube;

• Develop and implement a proactive media relations strategy to local, regional, national & international press, TV, radio, web, and other outlets, such as hotel, airports, local convention and visitors bureaus, and to develop strong working contacts within these areas;

• Manage inquiries and provide information and photographs to meet news and visitor requests;

• Creatively explore all areas that potentially would allow us to efficiently expand our marketing efforts within the tight limitations of our budget.

Memberships:

• Works closely with the Operation’s Manager in the development of the museum’s membership program. 

• Develop institutional relations with our members to develop them into key advocates of the museum’s mission, and promotion;

• Develop and coordinate all special membership events (i.e. “Stories at the Stafford,” special events, air-show, membership drives, etc.)

• Create and maintain programs that allow the museum to stay in consistent timely contact with our members (i.e. newsletter, news releases, special events, etc.);

Public Relations:

• Assist in the training of all staff, including students, as to proper etiquette, and interpersonal relationships with our visitors, including the development and updating of training guidelines, manuals, etc.;

• Find ways to bring in tour groups, and create a package/experience that makes them want to bring future groups back;

Brick Sales

• Responsible for developing and maintaining aggressive program to sell personalized bricks to surround outdoor Apollo boilerplate display, including necessary and cost efficient ways to market the program;

• Oversee the quality control, and timely production and installation of the bricks from outside contractors;

Development

• Assist in any development and fund-raising programs as required by the museum Director, including, but not limited, to grant-writing, special event development and management, etc.

………and any other duties as assigned by the Museum Director or City Mayor.

Applications and Resumes can be brought to the museum and ask for Teresa Schoonmaker.

You can also email application and resume to teresa@cityofweatherford.com.